OUR TOOLKIT

We have conducted 500+ studies using the breadth of qualitative tools.  We are agile in our approach, selecting and/or combining the most effective tools for your project needs. 

Of note, we were among the first moderators to use online & mobile qual platforms, so we have a deep knowledge of how to best leverage those tools, especially.  It's hard to show that in pictures, but we can talk your ear off about it, so just call us!

DIGITAL TOOLS

  • Individual Blogs
  • Mobile Diaries & Surveys
  • Webcam IDIs
  • Immersive Mobile Video Calls
  • Insights Networks/Communities
  • On-Demand Intercepts

Within digital tools, we are experienced on the following platforms:  Revelation/Focus Vision, QualBoard, iTracks, Aha!, Focus Forums, Recollective, Dub Ideastream, Ipsos AppLife, QualMeeting, Zoom, and more. 

 

IN-PERSON TOOLS

  • Focus Groups
  • IDIs, Dyads, Triads, Friend Pairs, Couples
  • Shop-a-Longs
  • In-Homes
  • On-Premise Interviews & Intercepts (even guerilla style!)